CFI: Organizational & Brand Strategy
This project required various types of research and charting methods to determine problem/opportunity spaces in a complex business system. I worked with a large national non-profit with a local presence. Research, findings and suggestions were compiled into a final research document.
The proposal I outlined included a new marketing campaign designed to put a face on free-thinkers and target traditionally conservative areas, re-branding the organization to reflect a more diverse and inclusive atmosphere, and forming new strategic business alliances along with opening new chapters in key transitional areas.
Project Outline:
Research
[Organizational Audit]
[Brand Evaluation/Charting]
[Communications Audit]
[Ethnographic Research/Persona Development]
Analysis
[S.W.O.T. Analysis]
[Problem Identification]
[Solution Development]
Executive Overview Presentation
[Creative Brief]
[New Vision Statement/Moodboard]
[Recommendations]
[Experience Piece - 3 min. movie]
Design Document
[Organizing Data]
[Copywriting]
[Layout & Graphic Design]
[File Prep/Printer Specs]
[Construction]
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The images below are excerpts from the final design document.
Images of the central campaign and other components will be added soon.
