Rebecca Gleason Design  / /

What I love about Brand Design is the deep research and story craft involved in bringing all the pieces together: audience, narrative, voice, visuals, and more. While many of the designs below happen to be logos, a logo or wordmark is only one small piece of the brand expression; just a tiny sliver of the overall user experience. Maybe one day I’ll put more effort into displaying a more comprehensive view of some of these and more recent projects. But right now, I prefer to focus on creating new stuff. I hope you understand. ;)