Pro-Ex Performance Group
Company: Proex Performance Group
UX/UI Design | Branding | Content, Marketing & SEO Strategy
Pro-Ex Performance Group is an integrated wellness clinic located in Beverly Hills, CA and serves active people with acute injuries as well as those suffering from chronic conditions using a variety of therapies like Chiropractic, Acupuncture, Physical Therapy, Strength & Conditioning, Massage and more.
I worked with the company to transition their website from a complicated, ineffective desktop site to one that supports mobile views, is easy to manage and communicates the brand more effectively.
I made changes to the overall IA and navigation, which set up the framework to support new content and become a resource for existing and potential patients. We also worked together to shape the brand personality, which I then applied to the look & feel of the new site, including the tone of copy (which I wrote much of). I also consulted on Content, Marketing and SEO strategies.
