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Pro-Ex Performance Group 


Company: Proex Performance Group

UX/UI Design  |  Branding  |  Content, Marketing & SEO Strategy


Pro-Ex Performance Group is an integrated wellness clinic located in Beverly Hills, CA and serves active people with acute injuries as well as those suffering from chronic conditions using a variety of therapies like Chiropractic, Acupuncture, Physical Therapy, Strength & Conditioning, Massage and more.


I worked with the company to transition their website from a complicated, ineffective desktop site to one that supports mobile views, is easy to manage and communicates the brand more effectively.


I made changes to the overall IA and navigation, which set up the framework to support new content and become a resource for existing and potential patients.  We also worked together to shape the brand personality, which I then applied to the look & feel of the new site, including the tone of copy (which I wrote much of). I also consulted on Content, Marketing and SEO strategies.


One Bin, All In: Recycling Design

Thin White Line: Transformation Design

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